Marketing to China Conference - recommended by ACBA

Time: 29 to 30 January 2019
Place: Prague, Czech Republic 

The m2C marketing to China Conference (Prague) will help entrepreneurs and marketing leaders achieve success by giving them advice and strategies to improve their Chinese market entry strategy and 'toolsets' for their teams. Sessions will cover the following areas: 

  • Social media ecosystem
  • E-commerce platforms
  • Search engine landscape
  • Payment methods
  • Influencers.

Attendees will have the opportunity to participate in panel discussions, listen to keynotes and learn during the hands-on workshops and training.


The agenda is still being finalized. So far presentations include the following.

  • Modern Chinese Consumers: What Do They Want and How to Sell It to Them
  • How new retailing in China is changing the future of retail in the world
  • China’s transformation to a cashless society
  • How to effectively work with Chinese key opinion leaders (KOLs) 

More details of the conference please refer to the official website (external link)

Special offers to ACBA members and friends

The Austrian Chinese Business Association is a proud partner of the conference. With the promotion code ACBA you can save €99 on early bird or €199 on regular prices (valid for ALL-IN and VIP passes).


Book your tickets now! Early bird rates apply until end of September!